.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to snagging billions in venture capital every year, have increased virtually $360 million until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That decline results from market concentration, enhanced regulatory tensions, as well as financial uncertainties.ADWEEK talked to five VCs who remain to invest in adtech companies, even with these challenges, regarding what they are looking for and what they stay clear of. Probably unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies and industry-specific locations including linked TV.